Photo & video
the yard gym
Boutique Content For A Boutique Gym
Videography
photography
The brief was to create content from their opening day that we can use on our social media platforms and booking page. We created a set of creative assets that showcased the behind the scenes leading up to opening day, a recap of opening day and sizzle reels that would create brand awareness on social media. Additionally, we created a set of still images that showcase the team as a whole as well as behind the scenes stills to showcase the build.
Challenge
The Yard Gym was getting ready to launch their first location in Arvada, Colorado. The franchise owner Zoe, reached out to get some creative assets showcasing the work being done leading up to the launch, the behind the scenes, launch day and some continuous content moving forward post launch. The Yard brand had great guidelines in place to ensure brand consistency, luckily they matched our style and aesthetic so we were able to create assets with ease.
Solution
The challenge was addressed by creating a set of images and videos to highlight each of the components. We highlighted the progress beginning to end, from showcasing the chaos of getting the facility ready for launch to the small details that make The Yard Gym so successful. The results are authentic stills and videos that showcase the rawness behind this boutique gym ultimately building trust and brand loyalty with potential members.
Integrating Strategy with Creative
With in-depth discovery and strategy, we were able to integrate both styles to tell the story of The Yard Gym Arvada authentically and in a way that reaches our target audience. Through in-depth strategic discovery and integrating our findings into the design process, we told the story of who Modern Read really was. We conveyed the most authentic brand elements to clearly represent Modern Read in each design feature possible. By entirely recreating their logo and establishing a fresh color palette, we brought new energy into Modern Read. We laced their passionate strategy into every avenue of the elevated brand identity to reestablish Modern Read as the truest version that they could be.
The result is a shining testament to the successful fusion of strategy and design, ultimately revitalizing Modern Read's brand identity.
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